Optimum communication
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2. Tips on slogan creation

When you have to analyze/consider the competences of an advertising agency you can start from the efficiency of a slogan. Firstly you should not forget the purpose for which that slogan is created and then the following:

• Must be memorable;

• Must acclaim the brands name;

• Must be original;

• Must be credible;

• Must not be complicated or clumsy…

Obviously there are some other 20 criteria to follow, but how about some slogans like: Yellow Pages – “You are in Yellow Pages, therefore you exist!”, Ikea – “Feel like home!”, IBM – “Think!”, Nike – “Just do it!”? Have you ever wondered how much earned the beneficiaries of these slogans?


Mottos that represent us:
Nu-i suficient sa faci tot ce-i mai bun.Intai trebuie  sa stii ce sa faci, APOI sa faci ce-i mai bun 
W. Edwards Deming
Eficienta este cea mai inteligenta forma de lene
David Dunham
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