11. Tips on selecting promotional objects and materials
Use these tips on selecting objects and promotional materials to ease the work of improving the advertising materials for presentation:
1. Choose at least, promotional objects/advertising which have the base color or the contrast color of the logo and do not change the brand strategy of the company for such thing;
2. Select promotional materials/ advertising with the theme of something serious, in the brand is a serious one;
3. Search for promotional materials which highlight the company’s activity, to be somehow related;
4. Don’t look for cheap promotional materials, will give the company a cheap air;
5. Choose those promotional materials which allow a larger display of the logo;
6. Also, we recommend, to search the promotional materials that have a longer life span, thus your visibility will be longer;
7. Promotional materials that will sit on a desk or in areas with bigger people traffic will increase the rate of exposure to brand, so you gain more;
8. Choosing organic promotional materials will be always good for a company that is respected;
9. Strategically chosen promotional materials, such a special flashlight, a pocket knife, a thermos or even a tent, will make their owner to mention you, let’s say to fishing, or hunting, to a large group of people. Who knows if those persons won’t memorize the name and then do business together, right?
10. Dessert or sweet promotional materials can be the delight of a party.
There are many stories about advertising campaigns strategies through promotional materials and sometimes these can do more than a classic advertising campaign, that’s why we are happy to provide multiple case studies…