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Naming and Verbal Identity

In the search of an “optimum” in a marketing communication is advisable to let yourself in the hands of an advertising creation agency, which really mastered it. But what will you do when the process of naming and verbal identity or copywriting, starting from creation, campaign headlines or various names creation, came with some uncovered promises? Whouldn’t you somehow disappoint possible customers?

For example, headline creation for press releases or some business slogans created to have a big dosis of “overpromising” or “call to action”.

We are all good at exagerating, but the work we have chosen, is to educate the public and customers to understand that this kinds of initiatives can be risky. The success of exageration lasts only a while and any naming and verbal identity somebody will want, applauding the exaggerations, without analyzing them objectively, will bring success only for a moment, because on long term, everything becomes a big bluff.

We like to build a solid bridge between smart written promises, as atributs of a “copywriting agency” and the cover in benefits or facts of the products targeted by the marketing communication campaign.

Further, we invite you to pervade this universe of creative advertising of naming and verbal identity, miraculous for some and almost mathematical to others:


Etichete: branding agencies , , content writer , Marketing Creativity , training companies , verbal identity , content marketing , buzz marketing , naming , marketing positioning , delling letters , branding experts , brand strategies , content strategy
Mottos that represent us:
Nu-i suficient sa faci tot ce-i mai bun.Intai trebuie  sa stii ce sa faci, APOI sa faci ce-i mai bun 
W. Edwards Deming
Eficienta este cea mai inteligenta forma de lene
David Dunham
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