1. Why do you need unconventional advertising to surpass your competition?
1. Do you have a business unique, in its way? If not, how do you think your customers can differentiate you from your competitors? What is the major competitive benefit against the competition?
2. If you are not unique, can you invent something to be unique? This could certainly be done, through image, promise, special way to present yourself and the way you serve your customers.
3. But how to be noticed? For most visual is the strongest sense, isn’t it?
4. Have you tried to do what the majority or everyone else does? You have certainly made a flyer, a brochure, a radio spot, maybe even a TV one and you posted yourself on panels/billboard to be “in sight”.
5. Have you felt the frustration of finding yourself visually, one step from the competition? How many times have you appeared side by side on a poster, a billboard or a block of commercials? Am I right?
6. Have you been warned, by those who displayed you, that you can appear near another competitor, which have a stronger colored panel and the intensity of your will fade? Obviously that happens… how many create advertising thinking, for example, about the composition of the page on which it will appear or the street display?
7. Does anybody let you enter the subway in rush hour to post a billboard? But to distribute flyers in malls have you tried? Obviously they didn’t let you.
8. Have you tried to change the panel? How quickly did you manage and with what costs? What about stepping with a poster into a concert or show front of the entrance? How many times have you had stuck posters above yours, even by the competition?
9. Have you considered what would be if your panel will be mobile and singular when meeting customers? They move, are careless, busy? How would they react if that specific colored panel would move easily in front of them? Would it arouse curiosity?
10. What about fairs and exhibitions? How many customers fail to notice you because you have a concealed stand and cannot really spot? And then, wouldn’t it be better for every visitor to be “invited” to reach you, so to be the most visible?
11. What would happen if the carrier of the panel/ my mobile poster would also spread flyers or give explanations about the products or services? Maybe even make demonstrations with the products. Wouldn’t it be greater than others?
12. But what if we open a store, fast food, restaurant, beauty salon, what would it mean to have at least in the beginning moving panels all around it on all the adjacent streets?
13. How many times have you wanted to be promoted on the beach or in places where only your product can be seen? But you stopped because you couldn’t…
14. What about a book fair, if I’d promote a particular one, who do you think wouldn’t buy it if learns about it in an unusual way? This compared with dozens of flyers served by large hands at the entrance, which you read or not, when you get home. Does the information provided by a 10x20 cm flyer compare with one on 60x40cm?
